Brahman is Self-Love (Itself).

Existence is One; One is Brahman. Brahman is the Self-Loving One which is All and in which All is. It is 'that' what is existence. Brahman is Self-Love itself.  Self-Love is Brahman's inherent state of being that allows it to give birth to itself as Life. Life is essentially Brahman metamorphosing itself going from its unmanifest to its manifest state. Seeing Life as an illusion 'is' the grandest of all illusions; for all Life is born out of Brahman itself and thus ultimately real albeit temporary. See thus all Life as Brahman for it is birthed out of the Self-Loving One. Brahman is all and all is in Brahman. Love Self, Love All, All One.
~ Wald