Life is लुभ्.

Verily all this is Brahman; Brahman itself is. Brahman (it)Self is and Brahman Self Is. Please note I do not make any distinction between Self and The Self for there is nothing but Self. Thus it must be answered what Self Is. Well now then; Self is the need to Love and Be Loved otherwise known as Life. You see, there is no distinction whatsoever between Life and Love for Love manifests itself as Life. It is this what all is. This very need experiencing itself in all its glorious manifoldness. Realize thus, as such, that come together as One we must, in the realization that One is All to begin with.
~ Wald Wassermann