The Purpose of Maya is Love.

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Paramatman veils itself as atman - as an appearant plurality - to experience companionship. It's all about companionship really. Companionship, friendship, love. Hence why it is correct to note that the purpose of lila is love, i.e., that the purpose of maya is love. All this so to experience companionship oneself. All this so to experience friendship oneself. All this so to experience love oneself. Hence why the purpose of life is love. After all. Life is self celebrating itself as self-differentiated for companionship, friendship, love.
~ Wald Wassermann