The Purpose of Self is Love.

Ignorance says The World is not Real. Knowledge says The Word is in Reality the Real (राजन् or the Anointed ONE aka Christus in Latin or कृष्ण in Sanskrit) aka Self (स्व) experiencing itself as Self-differentiated for the very purpose of (Self-)Companionship, Friendship, Love. What it means, in most simple terms, is that all this is Self experiencing itself as Self-differentiated for the purpose of Love. Hence the meaning of Matthew 22:36-40 KJV.
~ Wald Wassermann